Small Town Main Street

About the Program

Waxhaw was designated as a Small Town Main Street Community in 2009 by the North Carolina Department of Commerce and joined a growing number of North Carolina communities focused on downtown revitalization. In 2015, Waxhaw graduated to the full Main Street Program designation.

As a Main Street community, our mission is to work toward implementation of goals as established on an annual basis by our Main Street volunteers and to achieve success by following the four-point approach method for downtown revitalization as outlined by the National Main Street Center.

Main Street Four-Point Approach

The Main Street Four-Point Approach is a comprehensive revitalization process designed to improve all aspects of a downtown. The four-point approach was created by the National Trust for Historic Preservation through their National Main Street Center (NMSC). They have refined the techniques necessary for successful downtown revitalization. The North Carolina Main Street Center directs the Main Street Program in this state through the Division of Community Assistance in the Department of Commerce.

Four committees focus on implementing the four-point approach:
  • Advisory Committee: Builds partnerships to create a consistent revitalization program and develop effective management and leadership downtown. Diverse groups made up of merchants, bankers, public officials, the business association, and civic groups must work together to improve downtown.
  • Promotion Committee: Reestablishes downtown as a compelling place for shoppers, investors and visitors. This means not only improving sales but also rekindling community excitement and involvement. Promotion ranges from street festivals to retail merchandising, from community education to marketing and public relations.
  • Design Committee: Enhances the visual quality of the downtown. Attention is given to the downtown environment elements - not just buildings and storefronts but also public improvements, rear entries, signs, landscaping, window displays, and graphic materials.
  • Economic Restructuring Committee: Strengthens the existing economic assets of the business district while diversifying its economic base. Activities include conducting market analyses to understand the changing marketplace, business recruitment, and sharpening the competitiveness of Main Street's traditional merchants.